We rebuild the highest-leverage page in your funnel and split test it against the existing page on live traffic, measured in revenue per visitor. Nothing unproven touches your converting traffic.
We rebuild the page closest to the sale from the ground up, not with marginal edits, then run it against your control at real volume.
Every result is A/B tested on your own traffic and read in revenue per visitor, the one number that does not drift for reasons unrelated to money.
Two to three tests a month after the first win, each one built on what the last test proved. Fewer opinions, more tested changes.
Nothing goes live until it beats what you already have, tested on your own traffic at real volume.